efficy launches Sales Hub in Utrecht to power the next generation of tech talent in Europe
Utrecht, The Netherlands – 2025-06-27 - efficy, the leading European CRM and MarTech provider, has officially launched its central Sales Hub in Utrecht, a key step in its strategy to scale commercial operations, develop early-career talent, and strengthen its multilingual sales capabilities across Europe.
A strategic investment in people and performance
The Sales Hub reflects efficy’s long-term commitment to both growth and talent. By centralising its sales development efforts in one core location, the company aims to streamline training, standardise processes, and create a collaborative, high-performance environment for future sales leaders.
“We’re not just opening an office, we’re investing in how we grow,” says Alfonso Tasso, CEO of efficy.
“This is about building the kind of scalable, people-first engine that lets us move faster, support more markets, and create meaningful opportunities for new talent entering tech.”
Why Utrecht?
With a well-established sales presence already in the region, Utrecht was a natural choice. The city offers access to a wide pool of international, multilingual talent, especially recent graduates, and sits just 20 minutes from Amsterdam, a growing hub for the European tech scene.
A new launchpad for early-career talent
The Sales Hub is now actively recruiting 28 new Sales Development Representatives (SDRs) fluent in either French, Dutch, Danish, Norwegian, or Swedish, in addition to English. No prior experience in sales is required.
Successful candidates will benefit from:
- A hands-on onboarding and training program
- Clear career development paths from SDR to Account Executive
- A fast-paced, supportive environment with real ownership from day one
- Early access to our cutting-edge AI tools — work alongside the teams shaping the future of intelligent customer engagement
- Full relocation support for those moving to Utrecht
“We’re looking for potential — not perfect CVs,” adds Alfonso. “This is a place for people who are curious, motivated, and ready to learn fast. Our job is to give them the tools, coaching, and support to thrive.”
Supporting long-term growth
The Utrecht Sales Hub is part of a broader commercial evolution at efficy. SDRs will support multiple markets and collaborate remotely with regional Account Executives, enabling cross-border growth without compromising alignment or local expertise.
While the Sales Hub will offer enhanced visibility and learning opportunities, efficy remains committed to offering development paths for sales talent across all locations.
Now hiring
The first cohort of SDRs and BDRs will join in September, with hiring already underway.
efficy is encouraging recent graduates, career-changers, and early-career professionals across Europe to apply.
About efficy
efficy is the European CRM partner that connects people, technology and intelligence to elevate customers’ experience, cultivating seamless collaboration with agile solutions. efficy CRM & MarTech platforms are all-in-one, and all about our customers. Fully compatible with their growing business: local, flexible, scalable and actionable.
Currently, businesses across 60 countries prefer efficy’s flexible and easy-to-use platforms to boost their efficiency and productivity. Founded in 2005 and headquartered in Brussels, efficy gathers a team of 450 local experts who go the extra mile to ensure the success of our customers.
Press Contact:
Florencia Zuasnabar
Head of People Experience
florencia.zuasnabar@efficy.com
+32 2 648 18 98
