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This post was written by David Jiménez

Brussels, ‘s-Hertogenbosch – 19 May 2021 – Efficy, the Belgian specialist in customer relationship management (CRM) software, and its Dutch sector peer PerfectView are joining forces. This acquisition enables Efficy to speed up its ambition to become the European market leader in CRM solutions.

PerfectView has been developing CRM software since 1984 and distinguishes itself by a prominent presence on the Dutch market with an extensive portfolio of CRM solutions and services. PerfectView has over 5.000 customers in 19 countries and a turnover of €5 M. Efficy has been successfully managing and improving customer relations for over 15 years and has built up a strong position in delivering a wide range of CRM solutions and services in several European countries.

Our extensive experience and solid position in the Dutch CRM market will be a very good addition for Efficy.” says Wilfred Jacobs, CEO of PerfectView. “I am convinced that together we can grow in Terms of CRM solutions and services. The PerfectView brand will remain as well as the excellent service and close contacts with our customers.”

Both companies will continue to operate from their own offices under their own names. Customers can continue to count on the service they are used to, whereby both companies can offer an even broader and more innovative package.

We are aware of the expertise and experience that PerfectView has acquired on the Dutch territory,” says Cédric Pierrard, CEO of Efficy. “Not only are PerfectView’s products perfectly complementary to Efficy’s services, a shared corporate culture and vision for the future made the match between our two companies complete.”

This acquisition, the second already for Efficy in 2021, is another step in the Belgian group’s growth strategy to significantly expand its reach and strengthen its presence in Europe in customer relationship management. Efficy expands its workforce to 330 people, spread across 16 offices in Europe, with a customer portfolio of 10,500 references in 45 countries and a cumulative annual turnover of €40 M.

About PerfectView

In over thirty-five years, PerfectView has built up a leading position as a producer and supplier of CRM software. For ten years now, PerfectView CRM Online has been deployed from the cloud by thousands of customers and users, including mobile apps for Android and iOS. In this way, the company wants to make a sustainable contribution to the success of its customers. From the office in ‘s-Hertogenbosch, PerfectView continuously incorporates experiences of its users into new and existing products and services.

Efficy Group at a glance

Forecasted figures for 2021

€40 M turnover
330 employees in 13 countries
10,500 clients
230,000 users in 45 countries

Latest highlights

2021: Acquisition of PerfectView in The Netherlands
2021: Acquisition of webCRM in Denmark
2020: Acquisition of INES CRM in France
2019: Arrival of Fortino Capital as shareholder
2019: Acquisition of SumaCRM in Spain
2018: Acquisition of E-Deal in France
2017: Acquisition of DESICO in France

About Efficy

Efficy is a Belgian software provider offering medium & large businesses a complete, flexible, and extended CRM (Customer Relationship Management) solution which helps companies manage their customer relationship.

Founded in 2005 in Brussels, Efficy is ISO 9001 certified and works with companies from a wide variety of sectors: Banking (Belfius, BNP Paribas, Fortuneo), Insurance & Mutual insurance (Amma, Wilink), Social housing, Industry (CEA, Gradus, Poujoulat), Services, Tourism & Transport (Kinepolis, Geneva Tourism), Retail (La Redoute, Groupe Gautier), Legal, Local authorities & Chambers of commerce.

Point of contact

Daniëlla Arbyn Havugimana
Press Officer
Tel: +32 476 20 05 10
Email: dar@efficy.com

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