The Louvre museum chose E-Deal CRM by Efficy to manage its customer relationship, its marketing campaigns and to better analyze available data on visitors, leads and patrons.
Thanks to E-Deal CRM by Efficy, the Louvre museum can optimize its marketing events (personalized newsletters, event coordination, promotion e-mailings, multi-channel communication, etc.), tailored to its different target audiences: visitors, members, auditorium patrons, but also associations and corporations.
The solution will also be interfaced with the ticketing system, thereby fostering a comprehensive customer-oriented approach.
Thanks to E-Deal CRM by Efficy’s dashboard feature, users can analyze data, measure the efficiency of promotional activities (digital marketing, event registration, etc.) and define visitor profiles so as to, in turn, define appropriate segmentations.