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This post was written by Efficyers

When I started in this sales business, I realized that it was addictive.

Talking to people you’re going to help sell more is really cool, and the rush when you close a sale and ring the bell is spectacular.

That’s why, as soon as I can, I started reading all the books about sales that were falling into my hands.

When I discovered the world of  Customer Relationship Management and understood that a salesperson with a CRM is like an F1 driver competing against family cars, I also decided to read all the books on CRM that I could find.

If you want to save yourself the bad books, go directly to the good ones and discover from what is a CRM to what are the most successful strategies to capture customers with them, here is a compilation of the books you have to read covering the 4 main areas of this discipline:

CRM. Customer relationship management. Ignacio García Valcarcel (31 de diciembre, 2001)

CRM books

Of all the books we are going to talk about, the only one written by a Spaniard with the Spanish market in mind.

100% practice-oriented, it will show you the benefits of a CRM for a business and the ideas and strategies it entails.

The obligatory starting point for this compilation if you want to know this world in depth.

The book even anticipates e-CRM strategies even though when it was written, they had barely begun to be developed.

A must.

A word of warning: it includes a comparison of CRMs, but bear in mind that it is based on software available 18 years ago and is outdated.

CRM in a week. Naomi Langford-Wood (2007)

CRM books

The starting premise in this book is simple:

To have a business, you need income. To have income, you need customers. To have customers, you need a good CRM strategy.

If, like the authors and me, you agree with this idea, you need to read this book.

With all sorts of tips and tactics it will teach you the best CRM strategies you can adopt in your business.

How to Win Friends and Influence People. Dale Carnegie (October 1, 1936)

CRM books

In sales, psychology has always been and will continue to be a central factor. In the world of CRM it is exactly the same.

That is why this book, without dealing explicitly with CRM, could not be missing from our compilation.

With simple but well-developed tips such as “be honest and show sincere appreciation” or “really listen to your customer”, Carnegie refreshes the selling basics that will be indispensable when creating a successful CRM strategy.

More than 10 years have passed since its first edition and yet this book is still extremely topical.

Hug Your Customers, Jack Mitchell (June 5, 2012)

CRM books

The book’s subtitle gives us another clue as to why this work has also become a must for anyone interested in the world of CRM:

“The proven method for personalize sales and achieve astounding results”.

Up to the top of examples, this title is going to delve into another of the key areas of any CRM strategy, the possibility of personalising the sale to each client to unthinkable extremes.

Through its 300 pages, the author outlines everything you need to know about this discipline.

CRM. Customer Relationship Management. Paul Greenberg (March 13, 2003)

CRM books

It could not be missing from a book by one of the world’s leading CRM experts: Paul Greenberg.

CRM has now become a basic business strategy and this book looks in depth at the picture it has left behind and the success factors behind strategy.

It is no coincidence that it has already been translated into 8 languages.

With this book, we close the compilation of the 5 most important volumes to enter the world of CRM and compete in a F1 instead of a family car.

To do this, in addition to a strategy, you need a software

If you want to start implementing the strategies in these books in your business, Efficy’s CRM solutions are your best option.

The best proof of this is the more than 4,500 clients in more than 33 countries who already sell more thanks to our tool.

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CRM User Adoption: How to be sure that your team will use a CRM?
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I took advantage of holidays to improve the quality of my data