How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured sale are applied.
“90% of a sale is conviction and the other 10% is persuasion.” says Shiv Khera, an Indian author who has done several books on self-help and sales in his career.
It’s clear that most customers won’t buy from you at first, so you need to develop an effective plan to help you stay in constant contact until your prospect buys from you.
In this article we will focus on different strategies/techniques on how to capture customers, as they are the backbone of every business.
We hope that you will find them very useful so that you can quickly increase your customer base.
Strategies on how to get clients
Study and understand your target audience
It may read as being very obvious, but most businesses tend to think they know who their customers are and who they don’t.
However, you need to analyse it again and again and make a detailed study of who the potential customers for your product or service really are.
This is a key step, as it will give you the insight you need to reach these people and, above all, understand what their basic needs are and how your business may be able to meet them.
The more you learn about it, the more sales and marketing strategies you can implement on how to attract customers.
Partner with companies that are complementary according to your type of business
It is very important that you work hand in hand with companies that can complement your business model and thus ensure a wide participation of your future clients.
For example, if you sell a line of shoes, you can partner with clothing-focused businesses, where both of you could set up strategies to get customers: Mention in social networks or on the website, create points of sale with both brands, advertise on Google, etc.
In short, it’s an effective way to capture traffic for your business and in a way it helps both companies make a profit.
Another way to attract customers is to take part in events.
This type of strategy has become very popular in recent years.
More and more people are organising events where they present new initiatives and are like “meetings” with the aim of bringing together like-minded companies and sharing experiences.
It also helps to attract the attention of customers from like-minded companies and thus generate more sales overall.
For small businesses this strategy may not see any return on investment at first, but in the long term it could attract great benefits.
However, it seems that every day a new method for attracting B2B or B2C customers is emerging.
That’s why we share with you these 10 infallible techniques that can help you get loyal customers for your business.
10 techniques on how to get new customers
These methods have a proven track record in helping B2B companies generate high quality, high conversion leads, almost on autopilot.
Some techniques we recommend are:
1) Make a list to help you build your brand on the Internet
Nowadays being present online has become a necessary action to get customers.
Let’s go back to the example of a small shoe shop: how do you think your target group will discover you or know you exist?
Nowadays, most people would google the nearby shoe shops they have to go shopping.
That’s why you need to have an online presence so that your potential customers can easily find and buy from you.
2) Ask questions and listen actively
When you always talk to your prospect, it is essential that you ask relevant questions and listen actively.
This will give you a better understanding of your future client’s perception and listening will make your clients feel comfortable and trust you.
3) Another way to attract customers is to join groups that are related to your business
Being part of communities that have a similar focus on your product or service will help you to belong to a group of people who have the same goals, but different approaches.
This will help you learn more and get different ideas to apply in your company.
You can find these groups online, but it is better to meet them in person to have better interaction.
4) Make the most of your social networks
Social media is a huge platform on which many potential customers are found.
If you use them properly and with strategy, social networks can be a great source to increase your sales and build your brand reputation.
Various strategies such as publishing good content or making Facebook or Instagram ads, etc. can help you drive traffic to your website.
5) Use email marketing
Email marketing is one of the best ways to get leads without spending money on advertising.
When your prospect visits your website, ask him for his email address. And in this way, you can easily generate leads.
6) Build good relationships that last over time
When you are running a small business, it becomes necessary to build a good relationship with your customers, as well as with your employees.
Teamwork and coordination is easy when your collaborators have a good relationship with you.
If your clients have a good relationship with you, they will also recommend you to their friends and family.
Remember: A recommended customer is an insured customer!
7) When you get customers, prove your value
Share in every way you use, every positive achievement you have made with your potential clients and how specifically you have helped them.
In itself, showing your value and capabilities as a company will help you gain the trust of your prospects and make it easier for them to buy from you.
8) Go beyond, after selling
It is essential that you go further if you want your customers to buy from you again and again.
It is proven: If your customers are happy, your business will continue to grow.
Try to be consistent with your services, whether your customer is new or old.
If you succeed, your sales cycle will continue non-stop.
9) Handles every objection like a rock star
Overcoming objections is one of the most difficult parts of the sales process.
If your prospect is asking a lot of questions, this means he is at least showing some interest.
If they think your product is expensive, don’t stop the conversion and continue to convince them why your product is essential to them and how you can help.
However, if they feel that your business is not going according to their needs, try to think from their point of view and then respond.
Likewise, try to overcome every objection and don’t give up.
10) It stands out from your competition
We live in a competitive world.
There will be hundreds or perhaps thousands of companies offering the same product or service.
Therefore, you have to be critically tenacious in standing out.
But do you know how you can achieve this?
Simple, when you are focused on capturing customers, point out any weaknesses you hear and based on that, show how your business can be different to your sector.
Start getting customers now!
Aside from implementing any of these strategies/techniques, getting new clients may seem like a rigorous task at first, but once you set off in the right direction, you can even cross the seven seas, if you like.
One tool that can help you with all this is a CRM. Here are 3 reasons:
- Because you won’t miss a single sales opportunity.
- Because you will improve the way you sell and be more productive.
- And because you will follow up effectively, in due course.
What’s more, did you know that with a CRM you close 35% of your sales?
Try Efficy CRM now!
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