“With an international and mobile sales force, Trelleborg is in charge of managing a global distribution channel, we needed to retrieve all customer and prospect data in a single database. The objective was twofold: to consolidate and share market information.”
“As a result, we were looking for an application that was above all multilingual but also capable of integrating easily with the various applications already in place in our information system (ERP, Messaging, Workflow…).”
A demanding selection process
“Following a call for tenders launched in April 2007, Efficy CRM appeared to us as one of the few solutions on the market that could meet all our technical and functional requirements. In addition, we asked a committee of key users to comment on the ergonomics and their perception of the shortlisted products.
Here again, Efficy has established itself.”
We chose Efficy CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.