Trelleborg uses our CRM to optimize work procedures

“With an international and mobile sales force, Trelleborg is in charge of managing a global distribution channel, we needed to retrieve all customer and prospect data in a single database. The objective was twofold: to consolidate and share market information.”

“As a result, we were looking for an application that was above all multilingual but also capable of integrating easily with the various applications already in place in our information system (ERP, Messaging, Workflow…).”

A demanding selection process

“Following a call for tenders launched in April 2007, E-DEAL CRM software appeared to us as one of the few solutions on the market that could meet all our technical and functional requirements. In addition, we asked a committee of key users to comment on the ergonomics and their perception of the shortlisted products.

Here again, E-DEAL CRM by Efficy has established itself.”

We chose E-DEAL CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.

Christophe Peysson

Marketing Distribution Manager

Key facts

150

users worldwide
10

countries deployed in 4 months
7,000

customers

Quick and easy integration

“Our good impressions have been transformed into certainties with a quick implementation of the project (4 months) carried out by our own IT departments. We are committed to mastering the software solutions we install in-house. The flexibility of administration and control of E-DEAL CRM by Efficy facilitated the transfer of skills led by E-DEAL’s expert consultants. »

“We were able to interface E-DEAL CRM by Efficy with our ERP (Movex), our messaging (Lotus Notes) or a workflow tool (Vdoc) as well as a product database without any problem. This accessibility contributes to making E-DEAL CRM the one-stop shop for commercial activity. »

The daily tool for sales representatives

“Our sales representatives are now equipped with a tool that allows them to enter commercial offers with pricing grids specific to each customer, track the versions of their offers and then keep track of orders, invoices and delivery notes processed in our ERP.

Their commercial actions are reported directly in E-Deal CRM by Efficy. To facilitate the exchange of information, we integrate emails sent to customers into the E-Deal CRM by Efficy application while sales representatives’ appointments are synchronized with the Lotus Notes calendar. In this way, any actor in the commercial chain is able to access the entire customer file, provided of course that he or she has the rights.

E-Deal CRM by Efficy allows us to optimize work procedures in the company. In connection with a document server (Streamserve), users can issue any document including data from the CRM database: quotation, invoice, order form…”

A multilingual tool that is easily managed

“The worldwide deployment of E-Deal CRM by Efficy allows us to offer our sales representatives a fully multilingual application: French, English, German, Italian, Spanish, Swedish and Norwegian.

This CRM environment is managed via a central database that we already know will allow us to grow as we evolve our processes.

In this way, we ensure the consistency of the functionalities implemented while offering the user an interface that is as close as possible to his daily life. »

The results

Consolidation of commercial information into a single database
Facilitation of exchange between sedentary and itinerant actors
Implementation of a centralized and multilingual environment
Interconnection with the company’s professional applications such as ERP

Other similar references

See all references

Our other references

4,500 customers and more than 185,000 users use Efficy Group’s solutions

The new system will enable everyone who is in contact with a client to have a 360° view of them.

Benoit Speybrouck

Director Digital Programs / Digital & Data

We needed to go fast, to disrupt our teams as little as possible. E-DEAL by Efficy was able to accompany us in this transition, with a powerful, intuitive and user-friendly software suite. Having a tool which was rapidly accepted by users greatly contributed to the success of the project.

Marion CIAPPARA

Carrefour Pro Project Manager

E-Deal CRM by Efficy has given us global coverage, can be adjusted to meet new needs quickly and easily, and was able to adapt to the strong technical constraints of our Information System.

Valérie Exilie

Head of Passenger Information & Customer Relationship

Implementing E-DEAL CRM at 20 Minutes forms part of a strategy to develop our relationship with our readers and micro-communities (the importance of EACH), in addition to our mass media capacity (REACH).

Frédéric Daruty

CEO of 20 Minutes France

E-DEAL CRM helps us achieve greater tenant satisfaction. We are able to respond to their requests more consistently

Philippe Cloarec

Head of Tenant Management

Efficy reporting is highly appreciated by our employees

Catherine Jansen

Director Governance and Internal Control Department

Efficy gives us a better traceability and a better follow-up in the management of the activity.

Olivier Willocx

Managing Director

With E-Deal CRM by Efficy, we want to go beyond Customer Relationship. By being valuable support for business teams, the tool contributes fully to the deployment of our global strategy.

Thierry SÈVEGRAND

Director of Client Relations

All our contract, claim and policy holder documents are in Efficy. It is very easy to find information

Jeffrey Chmielecki

Commercial Analyst

The Efficy CRM allows us to do credit collection in addition to improving the structure of the sales organisation

Stefan Keersmaekers

Directeur Général

Customers have become even more important thanks to our CRM solution and our sales opportunities are very well illustrated and organized.

Maarten Moolhuijzen

Director of Sales and Marketing

Thanks to Efficy CRM, we have a general control and a complete understanding of all the processes taking place in our company.

Anne Carpentier

Trainer in IT business development, consultancy, audit and project management

With Efficy, we created a backbone of information

Gilles Hocepied

Commercial Director

We have as a project a deployment of CRM with other departments of the company, which thanks to CRM will be able to have a more focused approach on the “Customer Service Attitude"

Christophe Balaresque

Marketing Director