efficy blog

How to Manage a Customer Care Team?

The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with the consumer is continuous. And although it is not always true,…

Planogram: What Is It and What Are the Benefits from Implementing It?

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It is created by a shop manager or a member of the advertising…

What Types of Corporate Communication Are There?

There are many different types of corporate communication.  With the tagline "communication" there have been many terms that have tried to capture this reality of companies:Public relations and communication…

Improve Your Corporate Communication Strategy

A new year means new, and better business strategies to cement your legacy for your customers. But you cannot achieve this feat without carrying your customers along. We have curated this walk-through to help sharpen…

Law of Supply and Demand: What Is It and How to Apply It?

The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers to the quantity of a product or service that buyers want. The quantity…

What Types of Advertising Are There and What Are They Used For?

There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline (traditional). This is because consumers are constantly…

Soft Skills That Every Marketer Needs to Master

Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good you are at solving a situation, etc. Called Soft Skills in…

What are the Most Important Internal Communication Channels?

If your company is small, you probably don't need to have internal communication channels beyond the usual ones: CRMEmailMeetingsAnd others.However, if your company has more than 50 employees, things will not be so…

How the Ansoff Matrix Can Help You Plan Your Business

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan their growth strategies. It consists of four…

PEST Analysis: What It Is and How to Implement It

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in the 1967 book, "Scanning the Business Environment".&nbsp…