What Is Corporate Communication and How to Manage It?

Corporate communication problems are not rare. 

In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion euros per year. 

That is almost nothing.

But what is corporate communication?

Corporate communication is a fundamental area of activity in a company's strategy.

Through communication, companies transmit their strategic keys more effectively and thus strengthen their competitive capacity. 

In a decisive way, communication contributes to the good image of the company before all its internal and external audiences, and does so by seeking notoriety (to be known) and positioning (to be valued). 

It is, therefore, an activity directly linked to the competitiveness and image of the organization, whose objectives, strategy, actions and target audiences must be perfectly defined and structured.

What types of corporate communication are there?

There are many different types of corporate communication. 

There have been many terms that have tried to capture this reality of companies under the heading of "communication":

• Public relations and communication.
• Advertising and communication.
• Internal communication.
• External communication.
• Digital communication.

The list is endless. However, they are all parts of the same reality: corporate communication. 

If you want to know more, you can read this article.

How to define a corporate communication strategy?

If you want corporate communication to flow, you need to define a strategy. Wanting it is not enough. 

Take a look. 

If you don't implement any corporate communication plan, information and communication flows will flow through the hierarchy:

• From top to bottom.
• From the bottom up.

But little else. 

And communication is much more important than bosses giving orders to employees and employees communicating the results of their actions. 

The solution is a corporate communication strategy. 

You can read more about what we propose in this article. 

How to make a corporate communication plan?

Designing such a communication plan is complicated and involves many different tasks:

• Define target audiences.
• Define and standardise all channels.
• Understand the needs of each group.
• Design ways to measure the efficiency of your plans.
• Etc..

If you want to read about the keys to carry it out, we have prepared an article. In any case, to make a plan you have to take into account the 2 most important types of corporate communication: internal and external.

How does internal communication fit in with corporate communication?

Having an internal communication strategy is important. 

According to a Harvard Business Review study, 92% of managers agree that this area has undergone major changes in recent years. 

With the advent of COVID and mass teleworking, even more so. 

In this scenario, there are many examples of companies such as Slack, Pixar or HP, which are managing this type of communication so that it becomes a competitive advantage in their businesses. 

For this to work, internal communication has to stop being just another area of the human resources department and be addressed in a company-wide way. 

If you want to know more, you can read this article.

How does external communication fit in with corporate communication?

For your company to be recognized and understood, it needs to work on its external communication. 

There is no other way for your company to relate to suppliers, partners, customers or other important members of your business. 

Like internal communication, it is especially important in the midst of COVID and the rise of teleworking. 

And it is in the midst of a transformation process. 

If you want to read more about how to do it yourself, you can do so here.

And what is the most important corporate communication tool?

The best tool for managing communication in your company (whether internal or external) is a CRM. 

And the best CRM you can try is efficy. 

If you want, you can discover it today: 
 

Learn more about: 

Perfect Competition: What it is and what are its characteristics 

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