InGen chooses efficy CRM for information sharing.

Founded in 1993, InGen has become one of the market leaders in the field in-vitro diagnosis in France, and is particularly renowned in the field of infectious diseases and immunology.

The choice of efficy CRM.

The company decided to implement a CRM strategy in order to foster the dissemination of information among the company’s staff members and with their clients.

Efficy CRM was selected for its capacity to give a 360° view of leads and logs past interactions with contacts and facilitates the management of opportunities.

InGen uses the efficy solution for its regional directors and Sales Engineers both as a mobile solution and in disconnected mode. The software also provides solutions to help customer service manage and monitor claims.

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  • "We were operating in the old way and it was important for Saficard to adopt common market practices, with personalized customer management."


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