efficy blog

To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their doubts, and apply sales strategies in order to convince the…

One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels. The data supports it — This Omnisend’s…

SPIN Selling is the result of 10 years of Neil Rackham's research, making it one of the bestseller sales books in history. Founder of Huthwaite, one of the world's largest sales training companies, Rackham has…

One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the strategies that you use must be effective in order to be successful in the sale.&nbsp…

Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a perfect time to address this question. It is often difficult to set sales goals…

What is the customer lifecycle for SaaS?  The SaaS customer lifecycle is a framework that describes the various stages — from acquisition to engagement and retention — that customers progress through.  It…

The SaaS customer lifecycle vs the customer journey The customer lifecycle follows the various stages a customer goes through over their entire relationship with you, from their initial awareness to loyalty. In…

The fact is, companies who prioritise the customer experience generate 60% higher profits than those who don't.But how do you create a customer experience that delights, turning more leads into loyal — and profitable —…

Couple the recent dip in startup funding with the stronger competition for market share, and it’s not hard to see why there’s no shortage of failed startups. The lack of funds limits marketing budgets globally. And so,…

Customer retention is heavily influenced by the after-sales care customers receive. In certain brand interactions, customers feel tricked into thinking a company offers great customer service, only to be left without…