efficy blog

Imagine having to sort through a clutter of low-quality leads, spending billable hours and resources that could’ve gone to high-quality leads that are more likely to convert on a Monday morning. It’s a sales rep’s…

If you run a start-up, you probably know that the difference between survival and failure lies somewhere in the balance sheets — in other words, how well your company can generate revenue. Traditionally, unless you…

When it comes to sales, finding leads is only half the battle. The next step is nurturing them towards a sale. Follow-up emails are an important part of the process, as they keep a lead engaged, even if they’re not…

It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new customers. In today’s hyper-competitive market conditions, customer loyalty is…

If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer attrition” can have on your bottom line. It’s every marketer’s…

For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is hardly needed to stock shelves or welcome customers as they troop in or…

Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the best can be crucial for business success, especially in the B2B world…

Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the COVID pandemic, online retailers are being disproportionately hit as…

When you think of summertime, what springs to mind? For most people, it’s things like sunshine, beaches, outdoor activities, and barbecues. Let’s face it – work is not the first thing most people think of. In…

Businesses and technologies go through changes, and customers' preferences are changing too. Today, winning the customer is all about enhancing the customer experience. The most important question is, "How well do you…