efficy blog

It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new customers. In today’s hyper-competitive market conditions, customer loyalty is…

IntroTake a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and the brands you swear by. Now, how many of them won you…

IntroductionWhen compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery. Pretty much all you have to do is compose an email and…

IntroductionWith B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is from local audiences. And while transactions in local markets tend to occur…

Personalised advertising in a data-conscious age.B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure from discounts. Marketing &…

When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably picturing some stunning commercial or publicity stunt you’ve…

Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations? Or is it much more efficient to sell to a small group that all share similar…

Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human right, and the government’s role in moderating the online space. In the…

Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes to the rules of engagement for 3rd parties interacting with users, you can tell…

Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers to acquire new customers. In an entirely separate survey conducted by Invesp, it was…