efficy blog

Customer retention is heavily influenced by the after-sales care customers receive. In certain brand interactions, customers feel tricked into thinking a company offers great customer service, only to be left without…

Imagine having to sort through a clutter of low-quality leads, spending billable hours and resources that could’ve gone to high-quality leads that are more likely to convert on a Monday morning. It’s a sales rep’s…

Everyone is going paperless these days. Paperless makes sense. Not only is it better for the environment, it’s also much easier to manage paperless documents, and it helps cut admin costs too. One of the main…

It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new customers. In today’s hyper-competitive market conditions, customer loyalty is…

Business success comes in different shapes and sizes.The definition of success for one business may be associated with failure for another. For instance, a business that is mainly focused on profit for shareholders will…

One of the most important steps in every entrepreneur’s journey is deciding on your line of business to, subsequently, build it from the ground up.  A lot of entrepreneurs go into their fields already knowing…

Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers to acquire new customers. In an entirely separate survey conducted by Invesp, it was…

As companies in other business sectors continue to make giant strides towards equal gender representation in their corporate culture, it remains somewhat of a buzzword in the tech space—there is yet a lot of catching up…

Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and sharpen your customer service chops with good, B2B-focused customer…

It’s an understatement to say that there have been many organisational adjustments happening over the last years since the start of the pandemic. There have been adaptations such as setting up working spaces at home and…