efficy blog

The monopolistic competition model describes a common market structure in which companies have many competitors, but each of them sells a slightly different product. Many small businesses operate under conditions…

In economic terms, perfect competition means that buyers and sellers co-exist and participate in trade with full knowledge of the market price, and each considers the product offered to be exactly equivalent to that of…

Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won't say which bank it was because it didn't give anyone a bad press, but the reason for the cancellation is…

When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked to tell me: I am one of the people who know the most about prices in this school because I…

If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an academy or practice with Youtube videos to move forward. If you want to learn how to paint…

The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with a strong recurring or subscription component.What is ARR?In essence, the ARR…

Since its release in 2011, Aaron Ross Predictable Revenue's book has become a sort of sales bible, especially for SaaS companies. It is certain that 80% of the credit goes to the fact that the book is incredible…

For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well as a single KPI or as a sort of shepherd's star that points the way:…

Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of processes first and their automation later has become an unstoppable reality…

In this article I want to talk about 2 different companies, company A and company B.Company A spends 45 euros to get a new client.Company B spends 800 euros to get a new client.In your opinion, which of these two…