efficy blog

How to Tackle Market Segmentation Like a Pro

Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations? Or is it much more efficient to sell to a small group that all share similar…

Breaking Down GDPR in the New Digital Age

Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human right, and the government’s role in moderating the online space. In the…

Let’s Take a Bite out of Apple’s New Privacy Update

Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes to the rules of engagement for 3rd parties interacting with users, you can tell…

3 Reasons to Benchmark Your Email Marketing Efforts

Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer in digital marketing discussions due to their low-cost-high-ROI utility for…

5 Pioneering Women Leaders in SaaS to Watch

As companies in other business sectors continue to make giant strides towards equal gender representation in their corporate culture, it remains somewhat of a buzzword in the tech space—there is yet a lot of catching up…

Unsure How To Retarget Leads? Here’s Your Fix!

We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by the inverted relationship between their retargeting efforts and desired business…

Customer Profiles: The Key To Your Company’s Success

Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack why customer profiles are a must-have for any sales or marketing team,…

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Cybercrime and Privacy – How to Fight at Your Level

It’s an understatement to say that there have been many organisational adjustments happening over the last years since the start of the pandemic. There have been adaptations such as setting up working spaces at home and…

Planogram: What Is It and What Are the Benefits from Implementing It?

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It is created by a shop manager or a member of the advertising…

What Types of Corporate Communication Are There?

There are many different types of corporate communication.  With the tagline "communication" there have been many terms that have tried to capture this reality of companies:Public relations and communication…