efficy blog

What is cross selling?A cross-selling strategy consists in offering complementary products during or after an initial purchase by a customer: an insurance or financial service when buying a car, for example. Cross…

DMP definition.The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a segmentation of users based on their behavior. How does this work in practice?What is…

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request for a product demonstration, for example, all the way to the actual…

Change management helps get prepared in undergoing organisational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries a negative connotation. To many,…

Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector. Who hasn’t heard or said: “what a queue, I will come back later or buy…

These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While Customer Satisfaction, Customer Experience, Customer Service and…

When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures customer data is both centralised and…

Pete Jenkins, Gamification expert, explains the 5 keys to the success of Pokemon GO and the lessons to draw from it How could Pokemon Go become that successful in such a short time? What can this roaring success…