efficy blog

Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

Welcome back to the third chapter of our blog series "Marketers ask AI".In our previous articles, we’ve explored the fascinating world of artificial intelligence (AI) and its impact on marketing operations and SEO …

European Accessibility Act: make your business compliant and open to all

Accessibility matters. It’s not only about complying with legislation, it’s about making your business inclusive and resilient. From the end of June 2025, businesses will have to comply with the regulations set down in…

9 techniques to close a deal, even with the most complex customers

Discover these 9 techniques to close a deal, which works even with the most complex customers. Apply them and you will get better results! If you are a salesperson, you already know this feeling; that one of…

Summary of the Book The Greatest Salesman in the World

The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more than 50 years this book is still one of the most read sales…

Overcome the Top Email Writing Challenges with AI [New Feature!]

To uncover the most common email content challenges, we conducted a survey with our Enterprise customers, and the results are in...We marketers know that the foundation for writing a great email campaign is…

Problem-Solving Strategies Every Project Manager Should Know

According to this KPMG survey, a whopping 70% of businesses suffered a setback leading to project failure in the last 12 months, and 50% of project managers reported that their projects failed to achieve their targets…

Demystifying Project Management Methodologies

Ever wonder why the more food you have stacked in your fridge, the more confused you are about what to eat?Project management professionals face a similar dilemma: having trouble selecting the right project management…

Your Guide to SaaS Customer Loyalty [With Proven Tips + Metrics]

What is the customer lifecycle for SaaS?  The SaaS customer lifecycle is a framework that describes the various stages — from acquisition to engagement and retention — that customers progress through.  It…

7 B2B Marketing Trends You Can’t Miss [2025]

Welcome to 2025, where B2B marketing continues to evolve at a high rate of speed.  As we move into this new *era*, it's crucial that businesses stay ahead of the curve by embracing the emerging trends shaping the…

How CRM Improves Lead Generation: Streamline Your Lead-to-Deal Flow

85% of B2B marketers rank lead generation as their top goal, followed by sales at 84% and lead nurturing at 78%.In short, lead generation is serious business — it’s what fills your sales pipeline, after all. And more…