efficy blog

So, you want more leads, more growth?But how do you do it?85% of B2B companies list lead generation as their most important marketing objective. Yet... as many as 62% struggle with it.We know that trying to generate…

Welcome to the second blog in our series where we ask AI (artificial intelligence) about essential B2B marketing topics, diving deep into its answers with expert input.As we continue to explore the world of AI-assisted…

Welcome to our exciting new blog series – Marketers Ask AI – where we'll be teaming up with some of the most advanced AI (artificial intelligence) tools available to explore the world of B2B marketing.Content creation…

Customer retention is heavily influenced by the after-sales care customers receive. In certain brand interactions, customers feel tricked into thinking a company offers great customer service, only to be left without…

Imagine having to sort through a clutter of low-quality leads, spending billable hours and resources that could’ve gone to high-quality leads that are more likely to convert on a Monday morning. It’s a sales rep’s…

A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in and actively engaged with their brand. Whether it’s…

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business…

Event management is a dynamic process that involves applying business management and project management skills to create, plan, and manage events of any kind. The term can be applied to both business or social events…

In this week’s article, I’ll focus on the customer experience at the restaurant. We have all been to a restaurant and sometimes experienced an enchanted moment. But sometimes also hell. This is the moment to focus on…

Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your sales communications will be less focused,…