efficy blog

DMP definition.The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a segmentation of users based on their behavior. How does this work in practice?What is…

Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This week, we are going to explore something different and somewhat futuristic:…

Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses. Nowadays, companies are increasingly aware that the…

Change management helps get prepared in undergoing organisational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries a negative connotation. To many,…

When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures customer data is both centralised and…

With efficy CRM, a CRM that can manage your tickets and bring your lost customers backAn unhappy customer? A complaint because of a technical problem? Thanks to efficy CRM, you can use these situations to your advantage…