efficy blog

For an elite athlete, numbers mean everything. It is normal, a few centimeters or a few seconds is the only thing that separates the champion from a runner-up. This is why sportsmen and women are obsessed with…

Selling forms the heart and soul of any business. And… Sales, as we know it today, depends on many factors and activities and it is time sensitive. A study by McKinsey shows that post pandemic almost 80%…

The use of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly in Europe. The law firms need to compile information and have all data in a single source for each aspect of business…

It’s no longer business as usual for traditional brick-and-mortar retailers; many are rapidly losing customers to those who have adapted to modern consumers’ expectations. Today, consumers seek contemporary…

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to feed our database. But by the way, what’s a lead? And how can we qualify…

Distribution channels: definition.A distribution channel is the path followed in the process of selling a product from the manufacturer to the industrial user or end consumer. They are often classified according to…

Know your customer: definition.The acronym KYC (Know Your Customer) was first coined in the United States. The term was rapidly adopted in Europe, particularly in the banking sector, where knowing your customer is…

Trigger marketing, definition.What is trigger marketing? It is a marketing technique which triggers the automatic sending of a message to potential or actual customers in the course of the customer journey, for…

What is cross selling?A cross-selling strategy consists in offering complementary products during or after an initial purchase by a customer: an insurance or financial service when buying a car, for example. Cross…

Lead nurturing: when?Generating leads, i.e. projects on which sales people can start working, is essential if your company’s turnover is going to increase. Today, 70% of all purchases take place without the…