efficy blog

It’s no longer business as usual for traditional brick-and-mortar retailers; many are rapidly losing customers to those who have adapted to modern consumers’ expectations. Today, consumers seek contemporary…

Knowing the needs of your company is essential before embarking on the deployment of a CRM project.Are you looking for ideas to write your specifications?Find more than 50 functional requirements requested by our…

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to feed our database. But by the way, what’s a lead? And how can we qualify…

Know your customer: definition.The acronym KYC (Know Your Customer) was first coined in the United States. The term was rapidly adopted in Europe, particularly in the banking sector, where knowing your customer is…

Trigger marketing, definition.What is trigger marketing? It is a marketing technique which triggers the automatic sending of a message to potential or actual customers in the course of the customer journey, for…

Lead nurturing: when?Generating leads, i.e. projects on which sales people can start working, is essential if your company’s turnover is going to increase. Today, 70% of all purchases take place without the…

DMP definition.The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a segmentation of users based on their behavior. How does this work in practice?What is…

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request for a product demonstration, for example, all the way to the actual…

The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments tolerate each other out of …

Change management helps get prepared in undergoing organisational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries a negative connotation. To many,…