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Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

Welcome back to the third chapter of our blog series "Marketers ask AI".In our previous articles, we’ve explored the fascinating world of artificial intelligence (AI) and its impact on marketing operations and SEO …

9 techniques to close a deal, even with the most complex customers

Discover these 9 techniques to close a deal, which works even with the most complex customers. Apply them and you will get better results! If you are a salesperson, you already know this feeling; that one of…

Overcome the Top Email Writing Challenges with AI [New Feature!]

To uncover the most common email content challenges, we conducted a survey with our Enterprise customers, and the results are in...We marketers know that the foundation for writing a great email campaign is…

Your Guide to SaaS Customer Loyalty [With Proven Tips + Metrics]

What is the customer lifecycle for SaaS?  The SaaS customer lifecycle is a framework that describes the various stages — from acquisition to engagement and retention — that customers progress through.  It…

7 B2B Marketing Trends You Can’t Miss [2025]

Welcome to 2025, where B2B marketing continues to evolve at a high rate of speed.  As we move into this new *era*, it's crucial that businesses stay ahead of the curve by embracing the emerging trends shaping the…

How CRM Improves Lead Generation: Streamline Your Lead-to-Deal Flow

85% of B2B marketers rank lead generation as their top goal, followed by sales at 84% and lead nurturing at 78%.In short, lead generation is serious business — it’s what fills your sales pipeline, after all. And more…

The ABCs of Marketing Automation: A Beginner’s Guide [With Examples]

As many as 79% of companies today are using marketing automation (MA), and 91% of users say it plays a key role in the success of their marketing activities.It’s no wonder, then, why more and more businesses are jumping…

The 6 Stages of the SaaS Customer Lifecycle Explained: Don’t Miss These Key Touchpoints

The SaaS customer lifecycle vs the customer journey The customer lifecycle follows the various stages a customer goes through over their entire relationship with you, from their initial awareness to loyalty. In…

The Top 11 Techniques for Lead Generation

Marketing teams are under pressure to generate leads at every turn.  Just take a look at these stats. Per eMarketer's report in 2022, the top priority for marketers globally is to...  Generate high-quality…

Customer Lifecycle Management: Everything You Should Know for Customer Loyalty [2025]

The fact is, companies who prioritise the customer experience generate 60% higher profits than those who don't.But how do you create a customer experience that delights, turning more leads into loyal — and profitable —…