efficy blog

3 Reasons to Benchmark Your Email Marketing Efforts

Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer in digital marketing discussions due to their low-cost-high-ROI utility for…

Unsure How To Retarget Leads? Here’s Your Fix!

We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by the inverted relationship between their retargeting efforts and desired business…

Customer Profiles: The Key To Your Company’s Success

Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack why customer profiles are a must-have for any sales or marketing team,…

How to Recruit a Good Salesperson to Close Big Deals

If you don't hire a salesperson, you won't be able to implement any valid marketingplan for large companies, and for that reason alone, it deserves an article in this course.But there's more.According to a study by…

efficy vs Perfect View: Which Solution Is the Best?

We share with you the comparison between two tools, efficy and Perfect View. 2 powerfull CRMs, let's check them out:Informed decisions are the best, that is why when implementing a CRM software in your company it is…

How to Organise the Sales Force to Close Big Deals

Eight lessons later, we've already seen in depth how to organise lead acquisition and how to manage sales. Now it's time to see how to organise the sales force. Believe me, this is no small matter. It is…

Contacting Large Companies With Cold Emails

Selling to large companies allows you to dust off the cold email strategy that is almost impossible to use to initiate smaller deals. One of the curious things about this type of strategy is that it divides people…

Differences Between Selling to Large Companies and Selling to SMEs

To start with, let's talk about the 5 ways to build a 100 million euro business according to Christopher Janz:Get 1.000.000 clients with an ARPA of 100€.Get 100.000 customers with an ARPA of 1.000€.Get 10.000 customers…

Planogram: What Is It and What Are the Benefits from Implementing It?

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It is created by a shop manager or a member of the advertising…

Improve Your Corporate Communication Strategy

A new year means new, and better business strategies to cement your legacy for your customers. But you cannot achieve this feat without carrying your customers along. We have curated this walk-through to help sharpen…