Efficy Group Blog: Articles on CRM and Customer Relationship

CRM technology

Gilles Hocepied – Business Intelligence

Gilles Hocepied, Sales Manager at Agilos, points out the benefits of Business Intelligence and analytical CRM. In this interview, Gilles talks about the benefits of[...]

KPIProductivity

Sales relationship

Boostez vos ventes avec la Gamification d’Efficy CRM

Gamification makes use of gaming techniques to inspire your salespeople to surpass themselves. You can reach your goals and galvanise your teams! What is gamification[...]

CollaborationProductivityProspecting

Sales relationship

Create customer loyalty with Efficy CRM

Efficy CRM enables you to do targeted marketing and improve your customer loyalty by meeting their individual needs Why is it crucial to create customer[...]

CRM Case studyCustomer loyalty

Sales relationship

Cross-selling in the banking and insurance sector

What is concretely cross-selling in the banking and insurance sector? Is the digital revolution a threat or an opportunity? The banking and insurance sectors understood[...]

Banking industryInsurance industryProspecting

CRM technology‚ Sales relationship

Arm your sales forces with a CRM to increase sales productivity

The digital revolution has revolutionized the way we work, and nowhere is this more true than for sales. In the field, sales representatives need the[...]

CollaborationCRM toolMobilityProductivity

CRM technology

Send SMS to your leads and customers with Efficy CRM!

Text messages have a 98% open rate, while emails only have a 20% open rate. It is time for your CRM solution to send SMS.[...]

CRM toolData quality

Sales relationship

Three Tips for Selling More and Selling Faster

In today’s environment, your selling time is in short supply. That is why Efficy’s data-centric model and protocol helps optimize this precious resource. It provides[...]

CollaborationProductivity

Tips & tricks

Getting CRM Users On-Board and Helping Through Change

Let’s face it: CRM is a journey, not a destination. Getting employees to “buy-in” a new CRM platform is no simple task. They have to[...]

CRM project

Tips & tricks

A CRM solution is not just a CRM

Efficy is glad to invite Simon Whitson, from whitson consulting, on its blog.. In this post, Simon explains why CRM is not just a CRM…[...]

CRM projectCRM tool

CRM technology

Changing your CRM system for an xCRM

Learn what an Extended CRM is and how it is different from a traditional CRM solution What is an XCRM? The XRM is not really[...]

CRM tool

CRM technology

Five good reasons to choose Efficy CRM

Efficy xCRM is a solution that is open to digital evolutions and that perfectly fits your specific needs In a rapidly changing world, the extended[...]

CRM projectCRM tool

Tips & tricks

Stop working in the office… and start enjoying with gamification!

Why should you stop working and start playing instead? Discover here below the speech Dominique Mangiatordi, Marketing Director at Efficy, gave at the TEDx Liège[...]

CollaborationCRM project

CRM technology

5 CRM Trends for 2017

A Social Revolution CRM Software will be more Social In 2016, we saw a lot more CRM providers adding new social media features, whether that[...]

CRM toolIoTKPI

Marketing

Enriching customer experience

Digital POS; giant, connected screens; smart fitting rooms; etc. There was excitement aplenty at Retail’s Big Show in New York, hosted by the National Retail[...]

CRM & ShopCRM Case studyCustomer experienceEmotionRetail industry

Tips & tricks

All you need to know about KPI in 7 stages

Last month, we discussed interfaces with business applications. Today, we are going to reveal all the secrets behind successful KPIs (Key Performance Indicators). Generating KPIs[...]

KPI

Helpdesk‚ Marketing

The marketing of “I’m not perfect but I’m working on it”

You have probably already seen the new trend encouraging people to embrace their shortcomings, and even to transcend them. What if companies did the same…[...]

Customer loyaltyCustomer satisfaction

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