Tips & tricks

Customer Experience: definition & objectives

By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
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Customer experienceCustomer loyaltyOmnichannel
Tips & tricks

CRM project: the 10 mistakes to avoid

When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
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CRM project
Sales relationship

Cross-selling in the banking and insurance sector

What is concretely cross-selling in the banking and insurance sector? Is the digital revolution a threat or an opportunity? The banking and insurance sectors understood[...]
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Banking industryInsurance industryProspecting