Tips & tricks
Customer Experience: definition & objectives
By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
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Customer experienceCustomer loyaltyOmnichannel
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
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CRM project
Helpdesk
Manage your After Sales Service with Efficy CRM
With Efficy CRM, you can manage your tickets and bring your lost customers back An unhappy customer? A complaint because of a technical problem? Thanks[...]
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CollaborationCRM toolCustomer satisfaction
Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
Sales relationship
Pokemon Go, what there is to learn from the phenomenon
Pete Jenkins, Gamification expert, explains the 5 keys to the success of Pokemon GO and the lessons to draw from it How could Pokemon Go[...]
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Customer experienceEmotionOmnichannel
Sales relationship
Cross-selling in the banking and insurance sector
What is concretely cross-selling in the banking and insurance sector? Is the digital revolution a threat or an opportunity? The banking and insurance sectors understood[...]
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Banking industryInsurance industryProspecting
CRM technology
Changing your CRM system for an xCRM
Learn what an Extended CRM is and how it is different from a traditional CRM solution What is an XCRM? The XRM is not really[...]
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CRM tool
Helpdesk‚ Marketing
The marketing of “I’m not perfect but I’m working on it”
You have probably already seen the new trend encouraging people to embrace their shortcomings, and even to transcend them. What if companies did the same…[...]
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Customer loyaltyCustomer satisfaction