Efficy Group Blog: Articles on CRM and Customer Relationship

Marketing‚ Sales relationship

How can you generate leads in your CRM software?

Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]

OmnichannelProductivityProspecting

Marketing‚ Sales relationship

How can you qualify leads in your CRM software?

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]

CollaborationCRM toolProspecting

Tips & tricks

3 Essentials to improve your customer relationship

Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]

CRM toolCustomer experienceE-mailing

Marketing‚ Sales relationship

Increase ROI of your event thanks to CRM

Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]

Customer experienceEmotion

CRM technology

All about RPA or Robotic Process Automation

The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]

AIDataIoT

CRM technology

The convergence of Artificial Intelligence and the Internet of Things

What is Artificial Intelligence (AI)? What applications does it have? How is it different from the Internet of Things (IoT)? These are some of the[...]

AIIoT

CRM technology

Change management: a methodology

Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]

CollaborationCRM Case studyCRM project

Tips & tricks

Women in IT, the struggle continues!

March 8 will be International Women’s Day. At Efficy we wanted to mark the occasion and use this blog post to show how far we[...]

Collaboration

Marketing‚ Sales relationship

The 5 steps for optimising your Customer Journey

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]

Customer experienceCustomizationData

Sales relationship

Boost your lead detection with a CRM solution

From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]

CollaborationProspecting

Tips & tricks

How to make training worth the investment

It’s inevitable that implementing new software has an impact on the daily routines of the employees. The business has developed, the current software doesn’t fulfil[...]

CollaborationCRM project

Helpdesk

Customer experience personalisation: 3 trends to follow in 2019

Personally-relevant content is considered a determining factor by 78% of consumers in their purchase decisions. This means that delivering a personalised customer experience is central[...]

Customer experienceCustomizationOmnichannel

CRM technology

Data analysis: 4 trends to watch in 2019

1 – Data, data and more data! Big Data and predictive and prescriptive analysis Data is omnipresent, and generally imposes significant demands in terms of[...]

Customer experienceCustomizationData

Marketing‚ Sales relationship

Now’s the time to close the gap between Sales and Marketing

The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]

CollaborationProductivityProspecting

CRM technology‚ Helpdesk

Why you need Chatbots for your call centre?

Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This[...]

Customer experienceEmotionOmnichannel

Marketing

Customer Satisfaction: what is it, and how do you achieve it?

Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]

CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion

Tips & tricks

How does CRM-training benefit the implementation of your CRM-project?

Dave van der Heijden – Trainer at Efficy When you are about to start implementing a CRM-project in your company, many questions need to be[...]

CRM projectCRM tool

Tips & tricks

Change management, key to the success of your CRM project

Change management helps get prepared in undergoing organizational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries[...]

CRM project

Tips & tricks

Travel industry and CRM, final call for customer experience

The travel industry is one of the most competitive global industries, with low profit margins and dominated by a few big players. With customers that[...]

Tourism industry

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