Tips & tricks
Getting the most out of a CRM solution by training employees
A CRM solution is a major investment for most companies. Nevertheless, today it’s also highly needed to keep up with competition. But a CRM solution[...]
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CRM projectCRM tool
CRM technology‚ Sales relationship
CRM & Data: the solution to improve business success
Regardless of the industry you’re working in, developing and maintaining quality relationships with your customers should remain one of the core factors of your business[...]
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MobilityProductivity
CRM technology
Why should you use a CRM ?
A CRM (Customer Relationship Management) is a concept that has become common. But, do you really know what it is? Here are 5 good reasons[...]
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CollaborationCRM toolProductivity
Helpdesk‚ Tips & tricks
Why companies that put the customer first are more successful
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]
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Customer satisfaction
Marketing‚ Sales relationship
How can you generate leads in your CRM software?
Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]
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OmnichannelProductivityProspecting
Marketing‚ Sales relationship
How can you qualify leads in your CRM software?
Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
Tips & tricks
3 Essentials to improve your customer relationship
Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]
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CRM toolCustomer experienceE-mailing
Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
CRM technology
All about RPA or Robotic Process Automation
The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]
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AIDataIoT
CRM technology
The convergence of Artificial Intelligence and the Internet of Things
What is Artificial Intelligence (AI)? What applications does it have? How is it different from the Internet of Things (IoT)? These are some of the[...]
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AIIoT
CRM technology
Change management: a methodology
Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]
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CollaborationCRM Case studyCRM project
Tips & tricks
Women in IT, the struggle continues!
March 8 will be International Women’s Day. At Efficy we wanted to mark the occasion and use this blog post to show how far we[...]
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Collaboration
Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
Sales relationship
Boost your lead detection with a CRM solution
From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]
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CollaborationProspecting
Sales relationship
CRM for real estate: Five tips to connect with your customers
In the real estate sector, perhaps more than any other, one of the best marketing actions you can perform is leveraging your existing Customer Relationship.[...]
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Social housing industry
Tips & tricks
How to make training worth the investment
It’s inevitable that implementing new software has an impact on the daily routines of the employees. The business has developed, the current software doesn’t fulfil[...]
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CollaborationCRM project
Helpdesk
Customer experience personalisation: 3 trends to follow in 2019
Personally-relevant content is considered a determining factor by 78% of consumers in their purchase decisions. This means that delivering a personalised customer experience is central[...]
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Customer experienceCustomizationOmnichannel
CRM technology
Data analysis: 4 trends to watch in 2019
1 – Data, data and more data! Big Data and predictive and prescriptive analysis Data is omnipresent, and generally imposes significant demands in terms of[...]
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Customer experienceCustomizationData
Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
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CollaborationProductivityProspecting
CRM technology‚ Helpdesk
Why you need Chatbots for your call centre?
Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This[...]
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Customer experienceEmotionOmnichannel