Efficy Group Blog: Articles on CRM and Customer Relationship

CRM technology‚ Sales relationship

What is MRR and how to calculate it?

For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]

Tips & tricks

How to use open-ended questions to sell more?

Open-ended questions are one of the most effective sales techniques you can use as a salesperson to generate more sales and help your customers. And[...]

Sales relationship

Is it possible to use the sales automation in your company?

Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of[...]

Sales relationship

What is the Customer Acquisition Cost and how to calculate it?

In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a[...]

Tips & tricks

Summary of the book Fanatical Prospecting

Fanatical Prospecting is one of the most read and recommended books in the sales world. Its author, Jeb Blount is an international consultant and speaker,[...]

Sales relationship

What is customer lifetime value and how to calculate it?

In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]

Tips & tricks

The most important sales KPIs for a salesperson and your company

For an elite athlete, numbers mean everything. It is normal, a few centimeters or a few seconds is the only thing that separates the champion[...]

Sales relationship

What is the difference between sales & marketing and how can you do better sales numbers with a CRM?

Synopsis What is the meaning of sales and how does it differ from marketing? How can your business sell effectively? Different sales techniques / Funnels[...]

Marketing

How should you communicate in times of crisis?

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

Sales relationship

Sales force: 3 ways to organize your sales team

Your product is starting to be known, customers are delighted and it seems that they are starting to use it more and more. Now is[...]

CollaborationProductivity

Sales relationship

9 techniques to close a deal, even with the most complex customers

Discover these 9 techniques to close a deal, which works even with the most complex customers. Apply them and you will get better results! If[...]

Customer loyaltyCustomer satisfaction

CRM technology

What is a CRM? Learn how a CRM helps boost your business

Table of Contents What is a CRM? How does a CRM work? Why do businesses need CRM? Types of CRM Available How to choose a[...]

Sales relationship

5 examples of sales emails to generate interesting leads

Many people ask us for some examples of sales emails, so these are some templates that will work for your business. They will allow you[...]

E-mailingProspecting

CRM technology

The 7 benefits of CRM use in your company

When I think of the benefits of CRM use in your company, I think in formula 1. In those races, everyone competes with the same[...]

CRM tool

CRM technology

The history of CRM: from card holders to business intelligence

To talk about the history of the CRM , we do not have to go back to some primitive software as we might think. We[...]

CRM tool

CRM technology

What are the different types of CRM?

fIn Spain, according to the latest data from 2019, 24% of companies use a CRM. The data is even more impressive in countries such as[...]

CRM tool

Sales relationship

9 simple and effective strategies to sell more

Selling should be easy, don’t you think? Especially when you have the right product for the right market. And yet… Many salespeople tend to make[...]

Customer satisfactionCustomization

Sales relationship

28 topics for sales emails that encourage your prospects

The best sales email topics are creative, compelling, and informative without saying too much. A good topic that gets people interested is what makes the[...]

CustomizationE-mailingProspecting

CRM technology

The phases of CRM: how to sell more and how to implement it

The world of the CRM has come to stay. From the appearance of the first contact managers in 1986 to the popularisation of the first[...]

CRM tool

Sales relationship

How can you become a good sales rep?

If you want to learn how to be a good salesperson, we recommend that you pay close attention to all of these qualities and business[...]

Customer loyaltyCustomer satisfactionProspecting

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