Having a corporate communication plan is almost a must nowadays in any modern company.
According to a study carried out by the Association of Communication Managers, 41% of companies have one.
However, according to the same study, 9 out of 10 respondents consider oral information to be the most important channel of communication in a company.
If communication is so important and is done through such non-standardized channels, why don’t more companies have established plans?
Why designing a corporate communication plan is difficult
When designing a corporate communication plan, you have to carry out many tasks:
- Define target audiences.
- Define and standardize all channels.
- Understand the needs of each group.
- Design ways to measure the efficiency of your plans.
That is why, although it is difficult to elaborate, in this article we are going to give you all the keys to do it.
Why is a communication plan important for your corporation?
There are 4 main reasons why you should have a communication plan in your company:
- It will help you to set priorities in your communications.
- It will give you order and control over your communications.
- It will help you avoid last minute requests.
- It will help you focus on the day-to-day and the long term.
And these are not even all the advantages.
There are more.
You have to think that a well-prepared plan of this kind should cover many areas:
- Publications, printed and online.
- Documentation and manuals.
- Meeting materials.
- Public relations materials.
- Use cases and papers.
- Employee communications.
The list is endless and includes the relationship with all partners of your company.
To make sure that all these areas run like clockwork, you must define this plan in black and white.
How to define a corporate communication plan
A good corporate communication plan includes 4 aspects:
- Evaluate your communications in the present.
- Define your objectives for the future.
- Define the audiences involved.
- Evaluate the results and start again.
Evaluate your communications in the present.
Before tackling such a sensitive area, you need to make a state of the art.
This kind of audit should analyze what are the most important communications you are doing, what objectives they pursue, who is involved and whether they are having an effect.
In short, the same points that are included in this guide.
To understand all these aspects you should:
- Talk to your employees.
- Talk to customers.
- Examine the website and mentions of your company in other media.
- Interview senior management.
Define your objectives for the future.
If you are making a corporate communication plan, it is because you are pursuing something: more productivity? Lower costs? Better customer service? Whatever it is, you have to have an objective in mind when you start and start measuring it from minute 1.
Define the audiences involved.
In a company there are many audiences.
Defining all the key audiences of your communication plan is vital to be able to carry it out.
This list may include (but is not limited to):
- Potential employees.
- Thematic media.
Evaluate results and start again.
Having clearly defined the initial state, the future objectives and all those involved, you have to define the strategy, measure and start again.
This is why it is a circular process.
Whether with a monthly, quarterly or annual review, you have to check if the pre-set objectives have been met and take the appropriate measures to improve in the next sprint.
And the tool that can’t miss in your plan is a CRM
If there is a recurring tool in this type of plan, it is a CRM.
And the best CRM you can try is Efficy.
If you want, you can discover it today:
Try Efficy CRM
The most complete CRM