The ready-to-use CRM for small businesses and startups.
Capture and retain more loyal clients.
"We have as a project a deployment of CRM with other departments of the company, which thanks to CRM will be able to have a more focused approach on the “Customer Service Attitude"
Arjowiggins Creative Papers has four main target groups, each of which has its own marketing and communications, product offerings, and sales promotions that need to be adapted to suit.
In effect, Arjowiggins Creative Papers can’t approach an international luxury brand in the same way as it would approach a reseller or a commercial printer. Similarly, a luxury brand requires a different approach to account and management, compared to a reseller.
In the first case, the relationship, project management, and a history of working together are essential to the approach, whereas the second is a more “traditional” buyer-seller transaction.
Christophe Balaresque, Marketing Director of Arjowiggins Creative Papers, was a pioneer in the CRM field, having implemented a first CRM system in 1997. The business, therefore, had access to CRM experience, both from a technical and from a human perspective.
For Christophe Balaresque, communications were vitally important to the solution. “A CRM system has an important challenge to overcome – they must not be seen as a gatekeeper. Future users must be convinced that a system is a tool that will help them to become better organised and more productive.”
For Christophe Balaresque, efficy was the most effective solution for implementing a highly evolved, collaborative database.
One of efficy’s strengths was the fact that Companies and Contacts are entirely independent of one another while supporting links that can be created between them. This meant that the CRM system could reflect the complexity of the ecosystem that Arjowiggins Creative Papers inhabits.
The deal was sealed by the collaborative methodology between different users, with features such as document sharing.
For Christophe Balaresque, the biggest change is the control over the data, the ability to monitor the business, and the more structured approach to all marketing and sales activities. “With our CRM system, I mean it when I say that ‘I do what I say I will, and I tell people what I have done.’”
Two further aspects also speeded up the adoption of the application:
“Efficy CRM optimises all the business’s daily activities: the twenty salespeople use efficy CRM on a daily basis as part of their sales tasks, and we now have the ability to monitor and follow up on our marketing projects,” stated Christophe Balaresque.
Finally, the Cloud offering meant that a CRM system could be implemented without drawing on the group’s internal IT resources, which was another major selling point. “The ability to be completely independent when implementing our CRM solution was a real plus point. By outsourcing the entire technical aspect of the CRM solution, we were able to reduce the complexity of the project and accelerate its deployment.
That said, we worked closely alongside our corporate IT department to deal with the technical parts of the project,” explained Christophe Balaresque.
Efficy CRM is used in:
"Efficy CRM improves and perpetuates customer knowledge. This solution will enable us to work better with our customers to build loyalty."
"We chose efficy CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface."
"From web leads to business monitoring, efficy CRM has enabled us to simplify, structure, and automate our customer relations. Now, we could not live without efficy CRM!"
Whether you are a bank, an association, a large company or an SME, there is an efficy solution for you!