From a reactive to a proactive sales approach with Efficy CRM
Concordia Textiles is an industrial weaving mill founded in 1925 with nearly a century of expertise in the production and finishing of textiles. Concordia Textiles develops and produces textile solutions for a selection of professional markets. They manufacture synthetic fabrics in three areas: workwear, fashion and industrial applications.
Concordia Textiles has production facilities in Waregem (Belgium) and Suzhou (China), as well as in Spain, Germany and Bangladesh.
With the emergence of Asian competition, we had to move from a reactive sales approach to a proactive sales approach (...) in this context, we decided to purchase a customer relationship management solution.