efficy blog

Business Insights

Why being a European software company is a matter of practice, not geography.

3 min read

Sustainability

Sustainability is not a department

5 min read

Business Insights

Deployed is not adopted

3 min read

AI

What we learned when we stopped optimizing for speed

3 min read

AI

Nobody learns to use AI from a manual

4 min read

Business Insights

What we actually acquire (and what we don't)

4 min read

Security

Can AI agents be trusted with your customers' data? Only if governance is built in from the start.

5 min read

AI

Your CRM isn't dying. It's becoming the foundation AI agents need.

4 min read

CRM technology

Choosing a CRM: the 7 red flags and 7 green flags to look out for

6 min read

Choosing a CRM: the 7 red flags and 7 green flags to look out for

Marketing & lead generation

Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

5 min read

The Lead Management Playbook

Learn how to lead nurture like a pro by keeping prospects and customers engaged by getting the right message, to the right person, at the right time.