efficy blog

Business Management (and its systems) for Dummies

The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And with a thriving VC industry raising billions of euros every year,…

Increase Your Customer Retention with a CRM

Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers to acquire new customers. In an entirely separate survey conducted by Invesp, it was…

Reach for the Stars by Setting the Right KPIs for Your Start-Up

It’s not all crowdfunding and pitch decks if you’re an early-stage startup - there is also usually a lot of number and data crunching to be done. It’s especially true when convincing investors about your potential to…

Glimpse Into the Future with Sales Forecasting

The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how, using sales forecasting methods, you can now tip the scales in your…

To Call, Or Not to Cold Call?

Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with new prospects and convert them into happy customers. Also…

Level Up Your Customer Service Skills

Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and sharpen your customer service chops with good, B2B-focused customer…

Last Lesson of the Sales Course : Use a CRM

In this sales course for large companies we have already covered many lessons. From the differences between selling to small and large companies, to how to recruit and compensate sales talent, to marketing and the sales…

The Salary of a Salesperson Dedicated to Large Companies

Salespeople are the backbone of any sales plan, and their compensation is the penultimate piece of this course and one of the keys to retaining and attracting talents. And unlike other positions where pay scales…

How to Qualify Large Companies with BANT

With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top of your funnel. The next step is to differentiate these prospects into…

How to Manage the Commercial Process for Big Companies

When someone who has never done business with large companies considers starting to do business with them , they have a preconceived idea of what the business process will be like. And this idea almost always…