efficy blog

What Are Moments of Truth and How Do They Affect Your Business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term 'moment of truth', but much of the population is unaware of what it is. In a…

How to Manage a Customer Care Team?

The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with the consumer is continuous. And although it is not always true,…

Law of Supply and Demand: What Is It and How to Apply It?

The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers to the quantity of a product or service that buyers want. The quantity…

Soft Skills That Every Marketer Needs to Master

Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good you are at solving a situation, etc. Called Soft Skills in…

Is Customer Orientation a Priority for Your Company?

Saying that your company has a strong customer orientation is fashionable these days. However, as in everything in this life, there is a difference between saying and actually doing. As much as companies have…

Factors and Points to Take into Account in Psychology of Selling

The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales, Cross Seling, etc. Even first and foremost, it…

Gross Margin: What It Is, Formulas and Some Examples

Gross margin is a ratio that measures how profitable your company is. It represents the percentage of total sales revenue that your company retains after incurring the direct costs associated with the production of…

10 Strategies on How to Get Customers

How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured sale are applied. "90% of a sale is conviction and the other 10%…

Point of Sale: What Is It and What Benefits Do You Get

Point of Sale (POS) system is the place where your client pays for the goods or services your company offers. In short, every time a customer buys in your shop he completes the sales transaction. The point of sale…

The 6 Customer Service Techniques That Make for Happy Customers

Customer service techniques are in vogue. And they are for 2 reasons: According to numerous studies getting a new client is 6 to 7 times more expensive than keeping one.   In the midst of the…