efficy blog

What Are Moments of Truth and How Do They Affect Your Business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term 'moment of truth', but much of the population is unaware of what it is. In a…

How to Manage a Customer Care Team?

The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with the consumer is continuous. And although it is not always true,…

What are the Most Important Internal Communication Channels?

If your company is small, you probably don't need to have internal communication channels beyond the usual ones: CRMEmailMeetingsAnd others.However, if your company has more than 50 employees, things will not be so…

Is Customer Orientation a Priority for Your Company?

Saying that your company has a strong customer orientation is fashionable these days. However, as in everything in this life, there is a difference between saying and actually doing. As much as companies have…

What Is a CRM Manager? What Does It Do? How Much Does It Charge?

The figure of the CRM Manager is widespread in Anglo-Saxon countries. And in this article we are going to tell you everything you need to know about this professional, whether you are a company looking to hire, or…

How to Have a Successful Customer Loyalty Department?

Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won't say which bank it was because it didn't give anyone a bad press, but the reason for the cancellation is…

What Is the Customer Acquisition Cost (CAC) and How to Calculate It?

In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a premise: For there to be business, you need sales, and for there to be…

CRM explained: Definition and what does it stand for your business

CRM stands for Customer Relationship Management (also known as client or relationship management system). It refers to the strategy that businesses adopt to better manage their relationships with prospective and…

The Phases of CRM: How To Sell More and How To Implement It

The world of the CRM has come to stay. From the appearance of the first contact managers in 1986 to the popularisation of the first online CRMs a few years ago, more and more businesses have joined this strategy.&nbsp…

What Are the Advantages of an Online CRM Over a Traditional One?

Maybe when you start your business you think you don't need to use a CRM and you start by using the management tool par excellence: Excel. Excel is a great tool, and thanks to its formulas, graphs and macros we can…