efficy blog

What Is a CRM Manager? What Does It Do? How Much Does It Charge?

The figure of the CRM Manager is widespread in Anglo-Saxon countries. And in this article we are going to tell you everything you need to know about this professional, whether you are a company looking to hire, or…

How to Have a Successful Customer Loyalty Department?

Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won't say which bank it was because it didn't give anyone a bad press, but the reason for the cancellation is…

How to Fix the Selling Price to the Public?

When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked to tell me: I am one of the people who know the most about prices in this school because I…

Find Out Which Are Best Sales Books of All Time

If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an academy or practice with Youtube videos to move forward. If you want to learn how to paint…

What is ARR and how to calculate it?

The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with a strong recurring or subscription component.What is ARR?In essence, the ARR…

Book Summary : Predictable Revenue

Since its release in 2011, Aaron Ross Predictable Revenue's book has become a sort of sales bible, especially for SaaS companies. It is certain that 80% of the credit goes to the fact that the book is incredible…

What Is MRR and How to Calculate It?

For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well as a single KPI or as a sort of shepherd's star that points the way:…

Is It Possible to Use the Sales Automation in Your Company?

Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of processes first and their automation later has become an unstoppable reality…

What Is the Customer Acquisition Cost (CAC) and How to Calculate It?

In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a premise: For there to be business, you need sales, and for there to be…

Summary of the Book Fanatical Prospecting

Fanatical Prospecting is one of the most read and recommended books in the sales world.Its author, Jeb Blount is an international consultant and speaker, and has a brutal sales background.The premise of his book is…