Multi-specialist in ready-to-wear and Decoration, La Redoute is the only e-commerce player in France who is able to create, distribute and deliver in France and abroad, offering a high-quality customer experience. is the leading online shopping site for dressing and Decoration in France, with an average of more than 7 million unique visitors per month.

Internet represents more than 85% of the brand’s France revenue, which is also present on smartphones and social networking applications.

With more than 10 million active customers worldwide, La Redoute is present in more than 20 countries.

Why choosing Efficy?

As part of its continuous improvement approach, La Redoute is modernizing its Customer Relationship Management (CRM) for BtoC & BtoB and has chosen Efficy, the solution adapting to the organization and strategy of development of La Redoute.

The solution offers to the 700 users a 360 vision of customers (contact history, orders, payments, marketing operations), the solution encourages collaborative work (sharing of agenda, implementation of workflows, team concept for the distribution of tasks …) and facilitates reporting (access to real-time statistics, production of dashboards autonomously …).

La Redoute’s customer service teams use the solution to gain productivity through response templates, easy management of similar requests and setting up alerts on processing times. Customer service can also launch operational marketing operations with the solution on an ad hoc basis: multi-criteria targeting for multichannel campaigns (emailing, SMS, mail, etc.), the creation of campaign materials (invitation forms, surveys, newsletters, etc.). Finally, the SALES module helps BtoB teams to follow their commercial opportunities in the management of their quotes, to access contracts in progress …

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