efficy blog

What Are Moments of Truth and How Do They Affect Your Business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term 'moment of truth', but much of the population is unaware of what it is. In a…

How to Manage a Customer Care Team?

The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with the consumer is continuous. And although it is not always true,…

What Types of Corporate Communication Are There?

There are many different types of corporate communication.  With the tagline "communication" there have been many terms that have tried to capture this reality of companies:Public relations and communication…

Is Customer Orientation a Priority for Your Company?

Saying that your company has a strong customer orientation is fashionable these days. However, as in everything in this life, there is a difference between saying and actually doing. As much as companies have…

Working Capital: What It Is and How to Calculate It

The working capital is a key tool where it tells us if a company is in a good position or not, if it can invest more or not, spend, grow, etc. In this post, we will ask about its importance and what formula you…

How to Have a Successful Customer Loyalty Department?

Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won't say which bank it was because it didn't give anyone a bad press, but the reason for the cancellation is…

Summary of the Book Fanatical Prospecting

Fanatical Prospecting is one of the most read and recommended books in the sales world.Its author, Jeb Blount is an international consultant and speaker, and has a brutal sales background.The premise of his book is…

How Can You Help Your Client to Keep On Smiling?

This Saturday, October 5th is the World Smile Day. So today we’ll try to give you some insights to please your customers and keep them on smiling using a CRM. Indeed the first step of using CRM software is to have a 360…

The Best CRM Tools You Can Have in Your Business

You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They are clear benefits and real business values but you’re facing a slow user adoption and you don…

CRM Specifications: What Are the Functional Requirements?

Knowing the needs of your company is essential before embarking on the deployment of a CRM project.Are you looking for ideas to write your specifications?Find more than 50 functional requirements requested by our…