efficy blog

Implementing CRM and Relationship Marketing Strategies in Your Company

If you do some research online, you will be surprised at how many business management manuals talk about putting the customer at the centre of everything. And you'll be surprised why, despite seeming a widespread…

What Is E CRM and What Advantages Does It Have over a CRM?

To find the origin of e CRMs we have to go back to the 1980s, when some companies were starting to evolve from traditional databases to the first contact managers. It goes without saying that these early versions…

CRM for SMEs: Why Should You Take the Plunge?

Small and medium-sized enterprises (SMEs) around the world are the main drivers of current economic growth. They represent 60% to 70% of employment and 55% of GDP in developed economies (source: “World Trade Report…

CRM Marketing. How to Take Your Campaigns to the Next Level.

Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this type of software.  This is normal; the data is impressive: &nbsp…

Free CRM: Real Good Idea or Scam?

Type "free CRM" in Google and you will come across a long list of results all looking tantalizing: The 10 best free CRM software in 2019, 8 free CRM software to discover, 7 free CRM software for small businesses. My…

What Is Social CRM and What Can It Contribute to Your Sales Strategy?

CRMs have gone from being an innovative and cost prohibitive product at the beginning of 2000 to a standard in the market that is used by all companies that take the management of their business seriously. The only…

What Are the Different Types of CRM?

fIn Spain, according to the latest data from 2019, 24% of companies use a CRM. The data is even more impressive in countries such as the United States, which has a longer tradition in the world of sales and where…

The Best CRM Tools You Can Have in Your Business

Every business is a world.  A neighbourhood agency with 6 employees has nothing to do with an IT consultancy firm of 50 people or with a car company.  Each one has a different type of problem, different…

How do we at efficy provide the CRM modules you need.

There are hundreds of different CRMs and they all have their own characteristics. And these are not anecdotal differences. If you think about the price you can get an idea of how wide the range of options is:…

CRM Applications in a Company's Day-to-Day Business

To answer this question, we have to go back to the origin:What is a CRM?CRMs are business management software with which you can centralise your company's information; especially all the information relating to your…