efficy blog

How do we at efficy provide the CRM modules you need.

There are hundreds of different CRMs and they all have their own characteristics. And these are not anecdotal differences. If you think about the price you can get an idea of how wide the range of options is:…

CRM Applications in a Company's Day-to-Day Business

To answer this question, we have to go back to the origin:What is a CRM?CRMs are business management software with which you can centralise your company's information; especially all the information relating to your…

The Top 9 CRM Benefits You Should Know

The modern business collects a lot of data from many different channels.But unless that data is organised, easy to analyse, and made actionable, it’s next to useless.That’s where CRM comes in.CRM meaningCRM (Customer…

What is the Best CRM for Your Business?

The CRM is one of the most important software of any company. That's why choosing the best one is important. We are interested in all this of CRMs, after all, we sell one, however, throughout this article we will…

Overcome the Top Email Writing Challenges with AI [New Feature!]

To uncover the most common email content challenges, we conducted a survey with our Enterprise customers, and the results are in...We marketers know that the foundation for writing a great email campaign is…

7 B2B Marketing Trends You Can’t Miss [2025]

Welcome to 2025, where B2B marketing continues to evolve at a high rate of speed.  As we move into this new *era*, it's crucial that businesses stay ahead of the curve by embracing the emerging trends shaping the…

How CRM Improves Lead Generation: Streamline Your Lead-to-Deal Flow

85% of B2B marketers rank lead generation as their top goal, followed by sales at 84% and lead nurturing at 78%.In short, lead generation is serious business — it’s what fills your sales pipeline, after all. And more…

Unlocking CRM Buying Behaviour: Insights from efficy's 2025 State of CRM Report

Today’s business landscape moves fast — now, more than ever, nurturing strong customer relationships is a must for sustainable success.  To reach customers better, more and more businesses are adopting customer…

The ABCs of Marketing Automation: A Beginner’s Guide [With Examples]

As many as 79% of companies today are using marketing automation (MA), and 91% of users say it plays a key role in the success of their marketing activities.It’s no wonder, then, why more and more businesses are jumping…

The Top 11 Techniques for Lead Generation

Marketing teams are under pressure to generate leads at every turn.  Just take a look at these stats. Per eMarketer's report in 2022, the top priority for marketers globally is to...  Generate high-quality…