efficy blog

Choosing a CRM: the 7 red flags and 7 green flags to look out for

When selecting a CRM, knowing what to look for – and what mistakes to avoid – can make or break your project. Your CRM needs to have a clear purpose and to align with your business needs, scale, and strategy.Choose the…

Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

Welcome back to the third chapter of our blog series "Marketers ask AI".In our previous articles, we’ve explored the fascinating world of artificial intelligence (AI) and its impact on marketing operations and SEO …

What Is the CRM Strategy and How Do You Implement It?

When someone discovers the world of CRM, they are often quick to be convinced to start using it. This is normal: it brings a lot of advantages and the access prices are very affordable. Unfortunately, it is…

How to Organize a Winning Sales Process?

When we think about selling, it's not about just promoting a specific item and waiting for someone to buy it, or giving this item to everyone who passes by until they are convinced to buy it for themselves. If you want…

CRM Call Center: The Key to Call Management

It's not the nicest thing in the world for someone to call you from a call center while you're eating, working or trying to take a nap. However, companies still do it, why? Simply because the use of CRM…

On-Premise CRM and On-Demand CRM. Differences and Advantages

Before addressing the main differences between one type of CRM and another, we need to answer an even more basic question: What is a CRM? Most people think that a CRM is a tool with which to centralise your…

With a Sales CRM You Will Improve Your Results

Using a Sales CRM in your day-to-day life brings a lot of advantages. Some of my favourites are:The teams that use it become much more productive.The company's resources are managed more efficiently.You reduce…

How Should You Do to Create a Phone Sales Script?

Have you ever wondered why so many sellers still choose the phone as their primary sales tool? The telephone is a two-way means of communication, it is a means of communication that makes it possible to initiate…

What Is It and Why Do You Need a CRM for Business?

In the world of modern business everything revolves around the customer. Obviously, there are many other important factors, but the main one is the customer. Think about it: For your business to work, you…

Advantages of Using a B2B CRM

While most consumer markets have matured and growth has stopped, competition has only increased. This is precisely why there is a general tendency for businesses focused on B2C ("Business to Client", i.e. selling…