efficy blog

Business Management (and its systems) for Dummies

The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And with a thriving VC industry raising billions of euros every year,…

Reach for the Stars by Setting the Right KPIs for Your Start-Up

It’s not all crowdfunding and pitch decks if you’re an early-stage startup - there is also usually a lot of number and data crunching to be done. It’s especially true when convincing investors about your potential to…

Glimpse Into the Future with Sales Forecasting

The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how, using sales forecasting methods, you can now tip the scales in your…

To Call, Or Not to Cold Call?

Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with new prospects and convert them into happy customers. Also…

Last Lesson of the Sales Course : Use a CRM

In this sales course for large companies we have already covered many lessons. From the differences between selling to small and large companies, to how to recruit and compensate sales talent, to marketing and the sales…

The Salary of a Salesperson Dedicated to Large Companies

Salespeople are the backbone of any sales plan, and their compensation is the penultimate piece of this course and one of the keys to retaining and attracting talents. And unlike other positions where pay scales…

How to Recruit a Good Salesperson to Close Big Deals

If you don't hire a salesperson, you won't be able to implement any valid marketingplan for large companies, and for that reason alone, it deserves an article in this course.But there's more.According to a study by…

efficy vs Perfect View: Which Solution Is the Best?

We share with you the comparison between two tools, efficy and Perfect View. 2 powerfull CRMs, let's check them out:Informed decisions are the best, that is why when implementing a CRM software in your company it is…

How to Organise the Sales Force to Close Big Deals

Eight lessons later, we've already seen in depth how to organise lead acquisition and how to manage sales. Now it's time to see how to organise the sales force. Believe me, this is no small matter. It is…

How to Qualify Large Companies with BANT

With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top of your funnel. The next step is to differentiate these prospects into…