efficy blog

The implementation of CRMs in companies is already an unstoppable process with data as impressive as the fact that in the United States, 92% of companies with more than 10 employees already use one. In Europe we…

Knowing the needs of your company is essential before embarking on the deployment of a CRM project.Are you looking for ideas to write your specifications?Find more than 50 functional requirements requested by our…

The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to automate repetitive tasks. To what end? To allow workers to have…

DMP definition.The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a segmentation of users based on their behavior. How does this work in practice?What is…

1. Data, data and more data! Big Data and predictive and prescriptive analysis.Data is omnipresent, and generally imposes significant demands in terms of infrastructure, networks and data centres. This, however, is…

Change management helps get prepared in undergoing organisational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries a negative connotation. To many,…

When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures customer data is both centralised and…

9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses? Traditional channels are still preferred, and social…

Learn what an Extended CRM is and how it is different from a traditional CRM solution.What is an XCRM?The XRM is not really an advanced technology per se…what is innovative is the concept of interconnecting a whole…