What is Customer Relationship Management software?
CRM stands for Customer Relationship Management. More commonly known is the English anagram: CRM (Customer Relationship Management). CRM and GRC are therefore synonymous. VSEs, SMEs and large groups are equipping themselves with CRM software to easily manage their business.
Today the nerve of the war is the management of data to know perfectly its prospects and customers in order to generate new commercial opportunities and to develop customer loyalty. The customer relationship management software that establishes a personalized relationship between the company and its customers is a CRM (Customer Relationship Management).
The company can customize its CRM software in terms of navigation, information and interface. This CRM tool allows immediate and quick access to information. The CRM concept advocates the centralization of customer/company information within a database in order to maximize the knowledge of a specific customer.
The CRM is the main working tool of your sales force. As soon as they receive a lead, they know directly the whole history. They can quickly personalize their approach.
Thanks to the CRM, they manage their follow-ups without forgetting anyone because they program tasks that alert them at the right time.
They edit and send their quotes. They have a pipeline and forecast vision to prioritize their actions and sign more contracts.
CRM is also a valuable tool for sales management.
Learn more about it… Our Customer Relationship Management software for sales management