What is Customer Relationship Management software?

CRM stands for Customer Relationship Management. More commonly known is the English anagram: CRM (Customer Relationship Management). CRM and GRC are therefore synonymous. VSEs, SMEs and large groups are equipping themselves with CRM software to easily manage their business.

Today the nerve of the war is the management of data to know perfectly its prospects and customers in order to generate new commercial opportunities and to develop customer loyalty. The customer relationship management software that establishes a personalized relationship between the company and its customers is a CRM (Customer Relationship Management).

The company can customize its CRM software in terms of navigation, information and interface. This CRM tool allows immediate and quick access to information. The CRM concept advocates the centralization of customer/company information within a database in order to maximize the knowledge of a specific customer.

The CRM is the main working tool of your sales force. As soon as they receive a lead, they know directly the whole history. They can quickly personalize their approach.

Thanks to the CRM, they manage their follow-ups without forgetting anyone because they program tasks that alert them at the right time.

They edit and send their quotes. They have a pipeline and forecast vision to prioritize their actions and sign more contracts.

CRM is also a valuable tool for sales management.

Learn more about it… Our Customer Relationship Management software for sales management

Understand the stakes to master your customer relationship

Customer relationship is a very general concept that includes both the problems of acquiring new customers and the problems of loyalty.

There is a common point between the two: knowledge.

The more we know about our prospects and customers, the more we can personalize our proposals to satisfy them.

Customer relationship management software, better known as CRM, allows companies to centralize all their data in order to benefit from a 360° vision of their customers and prospects.

Collaborate with all its departments to have a perfect knowledge of the customer

The strength of a customer relationship software is its ability to serve all departments of the companies and to link them. They all use CRM.

They all work with the same software to build a 360° vision of the customer relationship.

The company thus has rich, unique data on which it can base its growth.

The CRM is a cloud-based software, available anytime, from anywhere.

Customer relationship software for customer service

Thanks to CRM, you can handle customer complaints efficiently. You process requests via different queues.

The CRM assigns them to the right people for optimal handling.

The customer relationship software also supports you in all your projects. You control schedules, resources and budgets.

It is also a tool to help your department run smoothly, you have performance indicators to quickly adapt your actions.

Learn more about it… Our Customer Relationship Management software for customer service

The customer relationship software for the administrative and purchasing department

Customer relationship management software automates your entire sales management process.

The CRM intelligently links the sales and administrative departments so that you can follow the steps: quotation, order, deposit invoice, global or partial invoice, delivery note and credit note. You have a perfect traceability.

The CRM allows you to manage all types of invoicing, including recurring invoicing. From the customer relations software, you can also manage direct debits and collections.

You have full control over reminders and your collection. Thanks to the customer relationship management software, you manage your stocks, your purchases and your production.

Customer relationship software for salespeople

The CRM is the main working tool of your sales force. As soon as they receive a lead, they know directly the whole history. They can quickly personalize their approach.

Thanks to the CRM, they manage their follow-ups without forgetting anyone because they program tasks that alert them at the right time.

They edit and send their quotes. They have a pipeline and forecast vision to prioritize their actions and sign more contracts.

CRM is also a valuable tool for sales management.

Learn more about it… Our Customer Relationship Management software for sales management

The majority of customer relationship management software is SAAS (Software As A Service), which means that you only pay for what you use.

All customer relationship management services are accessible via the Internet.

A connection to the web is enough to use them and these tools do not require expensive investments for the installation of a new computer park.

In addition, all CRM and management software are designed to be operational very quickly.

You can simply import your data from your old tools to the customer relationship management software.

This will save you time and money!

Learn more about it… Our Customer Relationship Management software for management