Create, send and analyse your email campaigns directly from your CRM.
Impactful emails, precise targeting, real-time statistics.
All in a single space connected to your contact data.
Your integrated CRM emailing for campaigns that convert.
When your campaigns rely on disconnected tools
Manually exported lists
Duplicates undetected, consents unverified, isolated statistics. Every emailing sent from an external tool creates friction and compliance risks.
Marketing and sales duplicates
Teams are unaware which opportunities are in progress on the most engaged contacts. Without integrated CRM emailing, marketing and sales advance in silos.
Limited analysis
No unified view between email engagement and sales data. The ROI of e-mail marketing remains impossible to measure precisely.
The measurable impact
Frictionless
targeting
CRM audiences, consents verified automatically.
Personalisation
at scale
CRM fields integrated in every message.
Sales
responsiveness
Open and click behaviours trigger actions.
Complete
analysis
Real-time statistics, cross-campaign comparisons.
A native email tool driven by your CRM data
Every campagne emailing draws on the most up-to-date contact database, active consents and the history of every relationship.
Your efficy CRM emailing tool centralises everything.
An email editor accessible to everyone
Visual drag-and-drop editor, customisable blocks, reusable template library.
CRM personalisation fields integrated in every emailing for tailored communication at scale.
Precise targeting powered by CRM data
Audiences built from the CRM.
Opt-outs and invalid addresses automatically excluded.
Every email campaign targets exactly the right contacts at the right time.
Performance tracking and automated sequences
Open rate, clicks, deliverability in real time.
Engaged contacts trigger sales actions.
The campagne emailing becomes the starting point of an automated sales workflow.
Related features
What our clients say
"All our contracts, claims and policy holder documents are in efficy's platform. It is very easy to find information"
"efficy's platform has given us global coverage, can be adjusted to meet new needs quickly and easily, and was able to adapt to the strong technical constraints of our Information System."
"We chose efficy's platform for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface."
Ready to take action?
Make every email campaign a growth lever.
Find out how your CRM can manage all your email campaigns, from targeting to analysis.