Automate your marketing journeys. The right message, at the right time.
Workflows triggered by your contacts' behaviour: opens, submissions, visits, stage changes.
Every contact benefits from a personalised journey thanks to your marketing automation solution integrated into the CRM.
When marketing still relies on manual actions
Manual tasks unmanageable at scale
Welcome email, follow-up, alerts: simple individually, impossible to handle manually at volume. Without marketing automation, every campaign consumes disproportionate resources.
Prospects going cold
Without a marketing automation solution, prospects who are not yet ready to buy receive no structured attention and end up forgetting your brand.
Overloaded teams
Repetitive low-value tasks that get in the way of strategy. Marketing automation frees teams to focus on what truly creates value.
The measurable impact
Maximum
responsiveness
Every action automatically triggers the right response.
Better
qualified leads
Nurtured to maturity before handoff to the sales rep.
Time
savings
Teams focused on strategy, not execution.
Consistency
Shared visibility, zero duplicate follow-ups between marketing and sales.
A marketing automation solution integrated into the CRM
Automation draws on all CRM data to trigger the right actions in line with sales activity.
Efficy knows every contact in depth.
Workflows triggered by behaviours and CRM data
Form submission, email open, link click, status change, deadline date: every event triggers an action sequence in your marketing automation.
No-code configuration, accessible to the whole team.
Nurturing scenarios
Targets not yet ready are kept in contact with your brand through marketing automation.
Content adapted to the profile and engagement level.
Automatic transmission to the salesperson when the score reaches the threshold.
Unified marketing and sales view
Sales reps see every prospect's interactions with campaigns in efficy's: which email opened, which page visited, which form submitted.
Every call happens with the right context.
Related features
What out clients say
"efficy's platform has given us global coverage, can be adjusted to meet new needs quickly and easily, and was able to adapt to the strong technical constraints of our Information System."
"We chose efficy's platform for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface."
"efficy's platform met the complexity of our membership and was very flexible in all developments as our CRM is fully customizable."
Ready to take action?
Let your CRM work for your marketing.
Find out how efficy's marketing automation solution automates your contact journeys and feeds your sales pipeline.