efficy blog

What Is the Customer Acquisition Cost (CAC) and How to Calculate It?

In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a premise: For there to be business, you need sales, and for there to be…

What Is Customer Lifetime Value and How to Calculate It?

In this article I want to talk about 2 different companies, company A and company B.Company A spends 45 euros to get a new client.Company B spends 800 euros to get a new client.In your opinion, which of these two…

What Is the Difference between Sales & Marketing and How Can You Do Better Sales Numbers with a CRM?

Selling forms the heart and soul of any business. And… Sales, as we know it today, depends on many factors and activities and it is time sensitive. A study by McKinsey shows that post pandemic almost 80%…

CRM explained: Definition and what does it stand for your business

CRM stands for Customer Relationship Management (also known as client or relationship management system). It refers to the strategy that businesses adopt to better manage their relationships with prospective and…

The Phases of CRM: How To Sell More and How To Implement It

The world of the CRM has come to stay. From the appearance of the first contact managers in 1986 to the popularisation of the first online CRMs a few years ago, more and more businesses have joined this strategy.&nbsp…

What Are the Advantages of an Online CRM Over a Traditional One?

Maybe when you start your business you think you don't need to use a CRM and you start by using the management tool par excellence: Excel. Excel is a great tool, and thanks to its formulas, graphs and macros we can…

CRM Price, How Much Does It Cost to Implement a CRM?

On 20 July 1969, what was a dream come true for many: for the first time a person stepped on the moon. For this to be possible, one of the world's most powerful countries had to put some of the leading engineers in…

CRM for Small Business: What Advantages Does It Offer to You?

In Spain, the majority of the business fabric is made up of the self-employed and small businesses.  The numbers in this respect are overwhelming: of 2,886,759 companies registered in January 2019, 2,882,059…

I am Looking For an Easy CRM, Which One Should I Choose?

If you are here, I assume that you already have something clear: Implementing a CRM strategy helps you sell more and sell better. It's not something I say; it's in the data:94% of Spanish brands have…

How Can a CRM Help Law Firms to Develop Your Business?

The use of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly in Europe. The law firms need to compile information and have all data in a single source for each aspect of business…