efficy blog

Choosing a CRM: the 7 red flags and 7 green flags to look out for

When selecting a CRM, knowing what to look for – and what mistakes to avoid – can make or break your project. Your CRM needs to have a clear purpose and to align with your business needs, scale, and strategy.Choose the…

Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?

Welcome back to the third chapter of our blog series "Marketers ask AI".In our previous articles, we’ve explored the fascinating world of artificial intelligence (AI) and its impact on marketing operations and SEO …

On-Premise CRM and On-Demand CRM. Differences and Advantages

Before addressing the main differences between one type of CRM and another, we need to answer an even more basic question: What is a CRM? Most people think that a CRM is a tool with which to centralise your…

With a Sales CRM You Will Improve Your Results

Using a Sales CRM in your day-to-day life brings a lot of advantages. Some of my favourites are:The teams that use it become much more productive.The company's resources are managed more efficiently.You reduce…

What Is the CRM Strategy and How Do You Implement It?

When someone discovers the world of CRM, they are often quick to be convinced to start using it. This is normal: it brings a lot of advantages and the access prices are very affordable. Unfortunately, it is…

CRM Call Center: The Key to Call Management

It's not the nicest thing in the world for someone to call you from a call center while you're eating, working or trying to take a nap. However, companies still do it, why? Simply because the use of CRM…

Implementing CRM and Relationship Marketing Strategies in Your Company

If you do some research online, you will be surprised at how many business management manuals talk about putting the customer at the centre of everything. And you'll be surprised why, despite seeming a widespread…

What Is E CRM and What Advantages Does It Have over a CRM?

To find the origin of e CRMs we have to go back to the 1980s, when some companies were starting to evolve from traditional databases to the first contact managers. It goes without saying that these early versions…

CRM for SMEs: Why Should You Take the Plunge?

Small and medium-sized enterprises (SMEs) around the world are the main drivers of current economic growth. They represent 60% to 70% of employment and 55% of GDP in developed economies (source: “World Trade Report…

CRM Marketing. How to Take Your Campaigns to the Next Level.

Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this type of software.  This is normal; the data is impressive: &nbsp…