Extenso Telecom, a subsidiary of the INNOV8 group, is the first new-generation integrated telecom distributor, specializing in the distribution of smartphones, connected objects, and trendy mobile accessories on behalf of major brand manufacturers.

A key player in the telecom and high-tech market, with its diversified offer of telephony products and services, Extenso Telecom’s vocation is to be a global integrated player of the new generation, resolutely focused on a permanent renewal of product ranges.

Its integrated skills in terms of logistics, commerce, marketing and financial flows, and its business expertise make it an essential partner in the market.

To further its growth, Extenso Telecom decided to adopt a CRM in order to centralize and better exploit all its data. Here is a look at the business benefits observed by the solutions distributor.

Before, we managed all our data by hand, on Excel files. We were at the zero level of information sharing.

In the past, to know which contracts in our fleet were up for renewal, we used to sort them out with Excel tables, account by account. Today, with Efficy, everything is simpler and we can even cross-sell more easily.
Alexandre Andriano
Commercial Director

The project at a glance

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    8 Users

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    Deployment in 2018

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    46 000 park lines

Adopt a CRM to centralize and better exploit all its data.

To further its growth, Extenso Telecom decided to adopt a CRM in order to centralize and better exploit all its data. Here is a look at the business benefits observed by the solutions distributor.

Before, we managed all our data by hand, on Excel files. We were at the zero level of information sharing

That’s why, “we tried to create an in-house CRM to meet our needs for real-time monitoring of commercial operations,

Even though this attempt turned out to be a failure, partly due to the fact that the company’s developers, although competent, “didn’t necessarily know the needs of users for customer relationship management software in the telecom industry. This is precisely what convinced Extenso Telecom to turn to Efficy.”

Why choose Efficy CRM?

They knew the industry – they were recommended to us by partners – so when they came in with their software, it felt like it was custom-made. Sure, we customized it, but it was a turnkey CRM.

Saving time on a daily basis

Eight of the 10 employees in the corporate department can now use this new solution that changes their lives. They still use Excel files, provided by Bouygues Telecom, to place orders, but everything else is managed from Efficy’s CRM. What does this mean? A considerable time saving.

For all day-to-day management, we can list customers and resellers from the same software, we can also search the database using a simple Siren number and we can quickly see if any of our customers are eligible for a particular offer.

Better managed records

Having all the information easily accessible from the same regularly updated database also improves the sales and after-sales processes.

“With Efficy CRM, we know quickly which dealer a customer belongs to and if there is a need for repair, we know directly who to contact.

And when an order comes in, we don’t need to cross-reference the information with different Excel tables. We quickly know which dealer it belongs to.

The use of their new CRM allows Extenso Telecom to streamline its processes, but also to keep track of each operation. As a result, nothing is forgotten.

We enter all our orders in Efficy, which allows us to have a better follow-up, we know who placed the order, who validated it.

We also ensure better follow-up of the business, nothing gets lost in email exchanges and we know what is earned and what is not.
And since all these exchanges and documents are centralized, “it’s always easier to get back on track when a collaborator is absent.

Thanks to the time savings and better information management provided by CRM, Extenso Telecom is looking to the future differently:
“we have even hired someone to develop our fleet, since we now have the management tool that allows it!”.

Other references

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Our other references

13,500 customers and more than 330,000 users use Efficy Group’s solutions