Götenehus effortlessly achieves their marketing goals with efficy Marketing

Götenehus regularly sends out newsletters to keep their customers informed and up to date on different development projects. To ensure that their customers will receive messages personalised to them, Götenehus utilises the powerful segmentation capabilities of efficy Marketing. This allows them to stand out and be heard in comparison to their competitors. Their main customer segments focus on two major business areas - villas and holiday homes, and the production of new housing projects.

“Everything is moving so fast in society today and it is important to stand out and be heard in all the noise. Getting the attention of our potential customers is a challenge in itself.”
Therése Nyberg
Marketing Coordinator and Interior Designer & Stylist
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efficy Marketing eases the challenges of digital marketing with its powerful tools and capabilities

“With villas and holiday homes, we regularly send out newsletters about new housing series, house tours, or promotional offers. Within the housing project business area, newsletters are sent to those customers who have registered their interest in a certain new construction project. The customer then receives ongoing information about sales start, ground showing and how the project is progressing, etc.”

efficy Marketing is an all-in-One marketing platform that puts the power of data in the hands of the marketer. With native tools such as Forms, Marketing Automation, and segmentation capabilities, the platform gives Götenehus the ability to target and personalise for varying audiences while keeping their customers’ updated easily and efficiently.

efficy Marketing makes it simple and easy to achieve your marketing goals

Since upgrading to APSIS Pro to efficy Marketing, the Götenehus marketing team has raved about the easier to use interface, added features, and the ability to better customise their newsletter layout with text and images.

The efficy Marketing Forms tool makes it simple to create beautiful and effective forms where you can have your website visitors register their interest in particular topics. For instance, this is a great way for interested parties to give their consent and be added to topic lists, such as for a newsletter or catalogue sign-up.

For example, if there are customers who are interested in continuous information on a long term housing development, efficy’s Marketing Automation tool can help keep them updated throughout the entire project journey. That’s the next step for Götenehus, creating automated flows so their customers never miss a beat.

“The customer will then receive ongoing information about sales start, ground showing and how the project is progressing, etc.”

Marketing Automation is about automating those time-consuming, repetitive tasks that all marketers have on their plates. With efficy Marketing automated lifecycle marketing, you can plan every stage of the customer journey. From welcome messages to automated lead nurturing, and also re-engagement campaigns. This will allow Götenehus to painlessly construct long-term and profitable relationships with their customers.

Everything is easier with efficy Marketing

“Everything is easier when you make a newsletter in efficy Marketing.”

One of those features is the Email Editor, which allows users to create templates. Best of all, it’s simple, and you can reuse or customise your saved templates for future campaigns. Therefore saving time, and effortlessly maintaining brand identity and feel. Additionally, efficy Marketing offers its users an image gallery, where you can easily upload and reuse your own images - making it extra easy to add images to emails and newsletters.

efficy Marketing has improved the overall productivity of the Götenehus marketing team by cutting out manual inefficiencies, consequently helping them work smarter towards achieving their goals. Götenehus marketing team’s primary goal is to keep their customers and stakeholders continuously updated on new production projects, which they mainly accomplish through newsletters. This extends into the aim of having more customers viewing and ordering catalogues. With efficy Marketing they can better measure this type of information, and follow-up, illuminating more qualified sales leads.

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